Konsepsi Persepsi Manfaat Dalam Keterlibatan Konsumen Terhadap Kebaruan Produk

The competitive business environment demands innovative efforts to create product newness. Within consumer-oriented goals, the should arecognizable Consumption in economic rationality is theconsumption of benefits. Therefore, recognizable newness occurs when itself perceived be beneficial. This research resulted two basicconcepts perceived-benefit through consumer involvement, namely experienced-driven benefit and economically rationalized benefit. expected contribute theories benefit,